Our official logos are the visual cornerstone of Cosumnes River College's brand. Acting as a signature, an identifier, and a stamp of quality, they represent us at the very highest level. To maintain a clear and cohesive identity, please follow the standards outlined below.
Please note: All logos on this page have been federally trademarked by Los Rios Community College District for Cosumnes River College and CRC Hawk Athletics use only; no outside entities are permitted to use without express written consent from CRC's Public Information Services Office (crc-pio@crc.losrios.edu).
Our Identity
The Cosumnes River College logo is used on all publications, internal documents, promotions, and collateral material representing the college. The horizontal logo is the preferred version.
Cosumnes River College’s focus is on student success and, as a result, enhancing the vitality of our region is represented in this system. With its strong sense of place and history, the mark features the river and foothills of the Sacramento region and a hawk symbolically taking flight.
Official Logo
The logo functions as the primary identifying element of the college and is to be used on materials related to college business, official signage, or official merchandise.
Logo Composition
The logo is comprised of both a graphic element (the emblem) and a wordmark (the text). These elements should always be used together.
Orientation
The logo is available in two orientations to ensure wide implementation in a variety of end uses and dimensions.
Download Horizontal Logo Package (ZIP) (3.9MB)
Download Vertical (Full Name) Logo Package (ZIP) (4.1MB)
Download Vertical (CRC Letters) Logo Package (ZIP) (5.1MB)
Los Rios and CRC Logos: Side-by-Side Lockups
Cosumnes River College is a member of the Los Rios Community College District. Logo lockups are available in two orientations to ensure wide implementation in a variety of end uses and dimensions.
College Seal
The purpose of the college seal is to authenticate the official actions of the college’s president, and it is usually accompanied by the president’s signature.
The seal is only used in formal and official documents as described below. It is not intended for promotional purposes. Permission from the Public Information Office or President’s Office is required for use of the college seal.
Allowable uses for the College Seal include: commencement program, diplomas, certificates, transcripts, legal documents, and official records.
The College Seal authenticates official college actions. Please contact crc-pio@crc.losrios.edu for permission to use the seal and, if approved, the files will be sent to you.
Logo Usage Guidelines
Clear Space
It is crucial to protect the space around the logo in order to retain its integrity and impact. The minimum clear space must be used and maintained throughout all college materials. Use the "O" within the wordmark when measuring for the proper clear space. This measuring tool is always in relation to the size of the logo on the page.
Color
Downloaded logo packages contain full-color, black, and/or white versions. These color guidelines should be followed:
- Make sure there is enough contrast for the white logo on a color background
- CMYK color logos are for print use (for example: printed flyers or posters)
- RGB color logos are for screen use (for example: email, web, or video)
See our color guide for official color values.
Logo Misuse
The logo must be used with consistency in order to keep brand continuity and visual impact. Here are some examples of how not to use the logo.
Don't use an old version of the logo.
Don't stretch or distort the logo.
Don't use a low-resolution logo.
Don't enlarge only one part of the logo.
Don't use an unapproved color for the logo.
Don't alter the logo's typeface.
Don't use effects on the logo.
Don't put the logo on a patterned or low-contrast background.
Secondary Logos
To properly present your department, area, or program at Cosumnes River College, it is important to maintain consistency with the college's branding. Secondary logos are an excellent way to visually communicate the relationship between the college and your area.
Secondary logos are depicted with the official symbol, the Cosumnes River College wordmark, with the department/area/program name below. Co-brands can be printed in full color, black, or white (reversed). For assistance in creating a secondary logo, please complete a Graphic Design Request via the Marketing & Website Support Request Form.
Which College Entities Are Allowed To Use These Secondary Logos?
The following entities are permitted and should use the official secondary logo:
- Educational centers
- Academic departments/divisions
- College libraries
- Student support services
- Instructional support services
Specialty Logos
Official college logos—including side-by-side lockups and approved secondary logos—are designed to maintain a clear, consistent, and recognizable Cosumnes River College brand. The creation of numerous unique logos weakens brand recognition, reduces effectiveness, and can create confusion for students and the community. For these reasons, additional logos are strongly discouraged and approved only in limited circumstances.
Are There Any Exceptions?
A limited number of college departments or programs may require a specialty logo due to specific functional or programmatic needs. Approved exceptions may include affinity programs, student life initiatives, or programs with established trademarked identities (such as MESA or NextUp).
All specialty logos must clearly connect to Cosumnes River College and are subject to review and approval by the Public Information Office prior to use. Requests can be submitted to crc-pio@crc.losrios.edu.
If You Have an Approved Specialty Logo
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The specialty logo may be used on its own for internal campus communications.
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For all external marketing and communications, the specialty logo must appear alongside the official college logo.
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Once approved, the specialty logo must be retained for a minimum of three years to support brand continuity and integrity.
Please note: A small number of specialty logos were legacied in prior to the implementation of these guidelines on March 1, 2026.
How Else Can I Promote My Program, Service, or Event?
The college and district offer a wide range of marketing and promotional support options that do not require the creation of a specialty logo. Departments are encouraged to submit a Marketing and Website Support Request Form to explore available resources, including graphic design, event promotion, and web services, all provided at no cost by the Los Rios Marketing and Communications team.
Need Help?
If you are unsure as to whether your desired use of the college logo is allowable, please email the Public Information Services Office at crc-pio@crc.losrios.edu.
Additional Los Rios Branding
Check out branding resources for the other Los Rios colleges: